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Sunday, May 22, 2011

A change of slogan

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I can understand why Kentucky Fried Chicken became KFC. After all, Kentucky Fried Chicken is such a mouthful. However almost all I know will say "Wanna eat Kentucky or not?" and not "Wanna eat KFC or not?" although most do say "Wanna go to KFC or not?".

What I don't understand is why change Finger Lickin' Good to SO GOOD? SO GOOD reminds me of a Chinese culinary program and it is such a bland slogan. Is it because of hygiene? Can no longer lick your fingers?!


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